I design apps and services to build games, monetize their content, and some more.
In other words, my work lets other teams schedule promotional events, but also…
release weekly quests or daily challenges, test cross-platform matchmaking and leaderboards, moderate x-platform player accounts, ledgers and inventories, detect frauds and regulate virtual economies, configure in-game settings remotely, package and push game builds, DLCs, patches, hotfixes and updates, track player actions, store personal info, integrate with 1st-3rd party stores and authentication providers, monitor infrastructures and legal concerns, or…
Plan and roll-out marketing campaigns like this one. 👇👇👇
.my workflow
Discovery
Let's get a better understanding of your business, users, obstacles and goals.
Research
Let's observe what the industry is doing, where competitors are headed, identify trends and audiences, find opportunities and evaluate risks.
Strategy
We lay down some KPI's and milestones to help your teams reach their objectives in small, secure increments.
Content
We make sure to answer your audience's most important questions, and organize things in a meaningful order.
Design system
Let's define a visual identity and a clear tag line for your product or brand.
We select or create the right images, colors, fonts, break-points, transition… every detail matters, even the tiniest spacing unit and border color gradient or curvature.
Copywriting
We write in a language that your audience will understand naturally, and facilitate new user onboarding.
Handover
Let's walk your stakeholders and dev teams through all features and functionality so they can confidently make edits and updates on their own.
Development
We build the features, define tracking metrics, create animations, illustrations, transitions, write documentation, etc.
Accessibility
We check alt-text and descriptions — languages and screen sizes, keyboard navigation, i18n content, screen readers, responsiveness, contrast… WCAG can be exhaustive.
Support
Let's help our end-users and troubleshoot their issues — something we didn't plan may have gone wrong and we don't want them stuck or leaving.
We will consider their feedback to prioritize upcoming features and updates — QoL releases are always appreciated whereas bugfix releases will sail silently.
Monitoring
Let's make sure the infrastructure is working as expected — a dashboard with high-level metrics or some alert rules may be relevant to the Ops team who is likely on 24/7 duty.
We make sure that everything works as expected: servers are operating at cruise speed and capacity, users are funneling through the expected channels.
These days I use Miro as a sketch board - to ideate quickly and validate early - and Figma to build interactive prototypes and UI components, create illustrations or share screens, interfaces and flows with stakeholders and engineers.
I will occasionally review code as it is merged, write articles, guidelines and documentation for technical and general audiences, run accessibility audits and user research studies, then compile that into business insight reports, and some more.
These days I use Miro as a sketch board - to ideate quickly and validate early - and Figma to build interactive prototypes and UI components, create illustrations or share screens, interfaces and flows with stakeholders and engineers.
I will occasionally review code on merge requests, write articles, guidelines and documentation for technical and general audiences, run accessibility audits and user research studies, then compile that into business insight reports, and some more.
.my workflow
Discovery
Let's get a better understanding of your business, users, obstacles and goals.
Research
Let's observe what the industry is doing, where competitors are headed, identify trends and audiences, find opportunities and evaluate risks.
Strategy
We lay down some KPI's and milestones to help your teams reach their objectives in small, secure increments.
Content
We make sure to answer your audience's most important questions, and organize things in a meaningful order.
Design system
Let's define a visual identity and a clear tag line for your product or brand.
We select or create the right images, colors, fonts, break-points, transition… every detail matters, even the tiniest spacing unit and border color gradient or curvature.
Copywriting
We write in a language that your audience will understand naturally, and facilitate new user onboarding.
Handover
Let's walk your stakeholders and dev teams through all features and functionality so they can confidently make edits and updates on their own.
Development
We build the features, define tracking metrics, create animations, illustrations, transitions, write documentation, etc.
Support
Let's help our end-users and troubleshoot their issues — something we didn't plan may have gone wrong and we don't want them stuck or leaving.
We will consider their feedback to prioritize upcoming features and updates — QoL releases are always appreciated whereas bugfix releases will sail silently.
Support
Let's help our end-users and troubleshoot their issues — something we didn't plan may have gone wrong and we don't want them stuck or leaving.
We will consider their feedback to prioritize upcoming features and updates — QoL releases are always appreciated whereas bugfix releases will sail silently.